Founding cohort — limited spots open →Founding cohort open →

Experiences guests
book, enjoy,
and talk about.

GuestRituals gives boutique hotels ready-to-run guest experiences that generate incremental revenue — without adding complexity.

See Experiences
Ask us anything → We reply within one business day.
Guests enjoying wine ritual
Experiences
Wine pouring
Featured Experience

The One-Hour
Wine Ritual

Founding Cohort
€1,250
€2,500 regular

A relaxed, social experience your team can run confidently from day one — expert-curated wine list and hosting scripts included. No specialist required.

Duration
60 minutes
Wines
3 regional wines
Group size
4–9 guests
Location
Hotel premises

Why hotels choose it

  • Easy to explain and sell at front desk
  • No kitchen or food service required
  • Predictable margins (often between 70–90%)
  • Strong guest feedback and review potential

Guests see it as a highlight of their stay.
Hotels see it as a repeatable, low-effort offering.

Order Playbook
Preview Sample Playbook → Free preview. No sign-up required.
The One-Hour Sparkling Ritual
The One-Hour
Sparkling RitualComing Soon
The One-Hour Vermouth Ritual
The One-Hour
Vermouth RitualComing Soon
The One-Hour Unfiltered Ritual
The One-Hour
Unfiltered RitualComing Soon
Hosting scripts playbook
What We Offer

Complete operational playbooks.
Not ideas. Not advice.

Every GuestRituals experience arrives as a fully documented blueprint your team can run from day one.

  • Experience concept & guest positioning
  • Step-by-step setup and flow
  • Front desk selling scripts
  • Hosting scripts (no specialist required)
  • Pricing and margin guidance
  • Expert-curated supplier and product selection
  • Guest-facing copy (room cards, website text)

No long consulting projects. Experiences designed to be easy to run.

Who This Is For

Built for independent
boutique hotels.

Designed specifically for hotels that want to offer meaningful guest experiences without building a programme from scratch — or hiring specialists to run it.

  • Independent and boutique hotels
  • 20–80 rooms
  • Lifestyle, leisure, or wine-adjacent destinations
  • Hotels without in-house specialists

For hotels whose guests want to experience the region — without leaving the premises.

Boutique hotel interior
Wine bottles and glass
Why GuestRituals

Built by a certified
wine expert.

Built by a certified wine expert with hands-on experience running real guest experiences. That expertise is embedded in every element — the wine selection, the hosting scripts, the supplier recommendation.

  • Minimal setup, no specialist knowledge needed
  • Any staff member can host it confidently
  • Repeatable at consistent quality, every time

Nothing theoretical. Nothing overdesigned.

How It Works

From blueprint to first booking — in days.

01

Receive the full playbook

You receive the complete experience playbook under a one-time licence.

02

Identify the right setup

We identify the blueprint that fits your hotel's profile and guest mix.

03

Onboard your team

Team ready in under a week. No specialist training required.

04

Start offering to guests

Run your first session and start generating incremental revenue.

No subscriptions
No long contracts
No disruption to operations
Founding Cohort

Be among the first
hotels to shape
this category.

GuestRituals is opening a small, carefully selected founding cohort of independent hotels. This isn't a beta test — it's a chance to get in at the beginning.

"Independent hotels are sitting on an untapped opportunity. The experiences guests remember most are rarely the ones that cost the most to deliver — they're the ones that feel considered, local, and real."

— Guest·Rituals Founder
What founding partners get
The One-Hour Wine Ritual licence — at half priceFounding cohort partners pay €1,250. Once the cohort is full, the price moves to €2,500.
25% off every future experience — for lifeEvery new experience we release, founding partners pay 25% less. Always.
Direct input into what comes nextShape upcoming experience releases before they go to market.
First access to every new releaseNew experiences offered to founding partners 30 days before anyone else.
White-glove onboardingDirect support from the founder throughout your first experience.
Apply for a Founding Spot

Spots are limited. No commitment required to enquire.

Let's Talk

Every question
deserves a straight answer.

Whether you want to check fit, understand what you're buying, or ask about the founding cohort — reach out. No pitch, no pressure.

Most hotels hear back within one business day.

Working with independent boutique hotels across Europe.

Email
hello@guestrituals.com
For detailed questions and founding cohort enquiries
Book a call
15-minute intro call
Talk through fit, questions, and next steps